Ethereum Name Service (ENS) and GoDaddy have teamed up to merge traditional domain names with blockchain tech. This partnership aims to connect the Domain Name System (DNS) used by regular websites with blockchain technology.
The goal is to allow users to link their domain names to ENS, giving them access to ENS’s blockchain infrastructure without extra costs or technical know-how. This move benefits over 20 million GoDaddy users, making features like crypto payments more accessible.
ENS is a top naming protocol in the crypto world, letting users assign easy-to-remember names like “bob.eth” to complex Ethereum addresses, similar to how DNS works for website URLs. Through this collaboration, GoDaddy users can easily link their standard domains, like .com, to their ENS-compatible crypto wallets, simplifying crypto payments.
This partnership also tackles issues like high gas fees by using smart contracts for smooth DNS to ENS domain linking, making the transition smoother.
In parallel, Ethereum co-founder Vitalik Buterin and Ethereum Foundation researchers are working on optimizing Ethereum’s blockchain by focusing on a “rollup-centric roadmap.”
They note a significant increase in block size over the past year due to trends like Ethereum’s growing usage for Data Availability (DA) and Inscriptions. To address this, they propose reducing the size of certain parts of Beacon blocks to accommodate more data blobs, thus increasing block gas limits and reducing the maximum block size.
However, balancing increased gas limits with network performance and security concerns is crucial. One solution is to raise the cost of calldata, the data provided for smart contract function calls, to disincentivize its use for data availability. Another idea involves creating a separate calldata fee market to adjust prices based on demand.
Yet, these solutions come with complexities and trade-offs. Finding the right balance between optimizing block size and maintaining network performance and security remains a priority for Ethereum developers.