- OnlyFans saw a 160% increase in net revenue to $932 million and its largest annual increase in pre-tax profits of $433 million.
- OnlyFans paid its authors a total of $8 billion since its establishment in 2016, including $3.86 billion in 2021.
The social networking platform OnlyFans which has established itself as a home for content producers who sell sexually explicit video and interact privately with followers, had a huge increase in business last year.
The U.K.-based business released its financial results on Thursday for the fiscal year that concluded on November 30, 2021. OnlyFans saw a 160% increase in net revenue to $932 million and its largest annual increase in pre-tax profits of $433 million (up from $61 million in 2020).
Authors a total of $8 billion since its establishment in 2016, including $3.86 billion in 2021—an increase of 115% over the previous year. The total revenue for the year more than doubled to $4.8 billion, or fan payments less taxes.
2.16 million more authors joined the site last year, up 34%, while OnlyFans users climbed by 128% to 188 million.
According to CEO Amrapali “Ami” Gan, “Our creator-first strategy to create the world’s safest social-media network drove OnlyFans to a record-breaking 2021.” We are giving content producers true control and the ability to monetise their work.
When creator Tim Stokely left OnlyFans in December 2021, Gan, who had previously served as the company’s chief marketing officer, assumed the CEO position.
Looking ahead According to OnlyFans, preserving and developing its brand “outside of typical verticals” is one of its strategic priorities. This includes marketing OFTV, its free streaming service that does not feature pornography, in new areas. While still encouraging adult entertainers.