The Sandbox, a popular decentralized gaming virtual world, and a subsidiary of Animoca Brands, has joined forces with Sandsoft, a mobile-centric game developer, publisher, and investor located in Riyadh, Saudi Arabia, known for its high-caliber talent pool.
This collaboration marks an exciting venture for The Sandbox as it aims to expand its presence into Saudi Arabia and the broader Middle Eastern gaming markets. The partnership is poised to play a crucial role in not only attracting local gaming talent but also in fostering educational and employment opportunities in the region.
The primary goal of this partnership is to assemble a team of experts in the realm of Web3 gaming. Together, they will forge alliances with local public and private industry players, entertainment entities, intellectual properties, renowned brands, and even celebrities, all with the aim of exploring the potential of creating immersive social experiences within The Sandbox.
Additionally, this initiative places a strong emphasis on empowering local creative talent by facilitating the education and onboarding of developers and artists into The Sandbox’s ecosystem.
It’s important to highlight that Sandsoft offers the ‘Press Start’ internship program, a valuable opportunity for talented youth in Saudi Arabia to enhance their game development skills under the mentorship of experienced industry professionals, including VP Studio Yahsir Qureshi (formerly associated with EA and Zynga) and CTO Ahmed Sharif (with prior experience at Meta, Sony, and EA).
The Sandbox platform boasts a remarkable lineup of over 400 partners, including renowned names like Warner Music Group, Ubisoft’s Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, and Atari. The company’s vision revolves around empowering players to create their own gaming experiences using both original and well-known characters and worlds, ushering in a new era of gaming and digital interaction.